H/t reader kevin a:
In the tweet, Hilton said she was “looking forward to participating” in Gravity4’s Lydian token ICO. According to the company, users will be able to trade Lydian tokens for the company’s data-driven digital marketing services.
Yes, you read that correctly. Hot off the release of her new fragrance line at Perfumania, Hilton is taking the logical next step: an investment in an ERC20 token created by a company that bills itself as “The World’s First A.I. Big Data Marketing Cloud.”
Don’t miss this one!!!