YouTube ad boycott could cost Google parent Alphabet $US750 MILLION

YouTube ad boycott could cost Google parent Alphabet $US750m:

The world’s second-largest company by market capitalisation Alphabet, which owns Google, is under pressure in its key source of income – advertising.

Companies are pulling their ad dollars from Alphabet-owned YouTube after discovering their brands were being linked with extremist content because of a numbers-based system driven by profiling and popularity.

This week Australian companies including Telstra joined a host of global brands that have stopped advertising on the platform, and analysts say the boycott could cost Alphabet $US750 million – a big number but a small fraction of the company’s expected revenue of $US73 billion.

H/t reader kevin a.

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