Makes you wish it was April 1st.
It’s no secret that China’s smog problem has become a devastating issue. Not only do residents wear face masks and heed warnings to stay indoors, but parts of the country have recently exceeded the World Health Organization’s daily smog particulate maximum by an unfathomable 50 times.(1)
But as people there continue to fall ill, finding themselves in filled-to-capacity respiratory wards, while many others miss out on work and school due to announcements of temporarily closed infrastructures, one company has its eyes on providing what China desperately needs: fresh air.
Yes, indeed, something that many people take for granted is now being sold by a Canadian company and they’re profiting immensely as a result. Vitality Air, co-founded by Moses Lam and Troy Paquette in 2014, provides people in need of fresh air with the real deal straight from the mountains of Alberta, Canada. It’s there where cans are filled with pure air via a clean compression method, and then ultimately sold to those in need. Their product and tag line, “Enhancing Vitality – One Breath at a Time,” has resonated with people in droves; as China’s smog problem has escalated in recent times, so too has the company’s sales.(2,3)
Bottled air a “proactive” solution for marketplace demands
“It’s been a pretty wild ride for us as we only started to market the product a month and a half ago,” says Harrison Wang, Vitality Air’s China representative. He explains that they set up their website, then put Vitality Air on a Chinese site that’s reminiscent of eBay and “… sold out almost instantly.”(2)
“We have sold everything, and we now have a bunch of customers and a people wanting to be our distributors,” says Wang. “It’s an exciting time for the company, putting their product on the market in China has been a fast learning curve, especially when it comes to the country’s e-commerce industry. … We know the demand is big so we are being reactive instead of proactive, and doing our best to accommodate for the market needs and demands.”(2)
The enormity of China’s smog problem
Throughout China, cheap coal use has primarily been to blame for the thick smog. The quality of the coal is so poor that it destroys the environment, covering the country in a cloud of dangerous particulates. Additionally, the surge in industrialism and vehicular emissions is also cause for concern; all of this translates to smog so thick that people in China can barely see across the street.(1)
Not only does human health there suffer – from respiratory ailments to increases in lung cancers – but it’s worth considering what this means for the people eating the country’s foods. Of course residents ingest the food, but so too do people in areas like the United States in which food from China makes its way to local supermarkets. For this reason, it’s wise to avoid eating foods from China. From fruits and fish to your everyday supplements, be mindful of where it comes from, as the likes of arsenic have been found in some of China’s air samples. And if it’s in the air, it’s certainly making it’s way into the food chain where crops, water and soil can become contaminated.(1,4)
At upwards of $46 per bottle, it’s welcome relief for smog-stricken areas
But in the meantime, this company aims to provide relief where it’s needed and allow people to take in what they have lacked for so long. Its website’s testimonials include people who sing the praises of the product, including individuals who write, “Now I can stop breathing regular air and only breathe premium air” and “I have bottles … all over the house and when I need to take a breathe [sic], I just grab the closest one, which is very comfortable … “(5)
Vitality Air’s site explains their products as follows:
“Our specially designed one piece aluminum bottle allows us to capture and retain the freshness of the contents inside. No CFC’s, no propellants. Accompanying each of our bottles, we have paired an innovative spray cap, or a 2 in 1 built in mask for precision delivery allowing for maximum enjoyment of our products. Our product is good to the last drop – there will be no waste.”(6)
The cost for a bottle is up to $46 dollars, depending on the size.(2)
Sources for this article include: