For Immediate Release
Office of the Press Secretary
Ellyn Fisher, Ad Council, 212-984-1964
May 23, 2006
Former Presidents George H.W. Bush and Bill Clinton are urging Americans to take steps to better prepare themselves, their families and businesses for emergencies. The former presidents recorded two thirty-second public service advertisements (PSAs) from New Orleans for the U.S. Department of Homeland Security’s Ready Campaign. Ready is a national public service advertising campaign, produced by The Advertising Council that is designed to educate and empower Americans to prepare for and respond to emergencies. Slack Barshinger worked pro bono to develop the PSAs, which will begin airing nationally on May 22.
“We are honored to have former Presidents Bush and Clinton help us raise awareness about the important steps individuals and businesses should take to prepare for all types of emergencies,” said Homeland Security Secretary Michael Chertoff. “We hope these ads will encourage all Americans to get an emergency supply kit, make a family emergency plan and be informed about the potential threats that could occur in their hometowns.”