Apr 15

mcdonalds-sign

- 10 Lies Told By McDonalds to Keep Profits Up (Occupy Corporatism, May 31, 2013):

McDonalds Corporation has begun pushing their meat products, such as the Big Mac and double cheeseburgers, because customers are not buying enough salads.

At an investor’s conference, Don Thompson, chief executive officer, explained that salads only make up 2% of their US sales.

Continue reading »

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Apr 04

McDonalds temporarily closes Crimea restaurants
McDonald’s has altered its operations in the Crimea after tensions between Russia and the West.

- McDonald’s ‘temporarily closes’ Crimea restaurants (BBC News, April 4, 2014):

McDonald’s has suspended work at its three Crimean restaurants following ongoing diplomatic tensions in the region.

The company said that it would try to support staff, and hopes to re-open its restaurants as soon as possible.

Continue reading »

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Dec 27

- McDonald’s on employee resources site: Not lovin’ it (CNN, Dec 26, 2013)

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Nov 28

- “I Work At McDonalds, But I Can’t Afford To Eat There” (ZeroHedge, Nov 28, 2013):

For Shawndraka Mack, a 100% pay rise from her current $7.60 “would do just fine.” While some employees turn to blood plasma donation, and most are on food stamps (and other benefits), the mother of two teenagers (on Medicaid) told Bloomberg Businessweek, “I love what I do, but I don’t want to work for nothing.” Between the 40 hours a week she works and the benefits, Mack explains, “I work at McDonald’s and I can’t afford to eat there. It’s crazy.” Of course, McDonalds has ‘tips’ for surviving on their state-subsidized wages but once again, despite Harry Reid’s extrapolated charts, the reality of raising the minimum wage is lost on most who never stop to think of where the ‘money’ comes from; and besides employees have little to no leverage as we explained here.

Via Bloomberg Businessweek,

Mack, who is 40, has been working in the fast food business for 18 years. For the past six, she’s been at a McDonald’s in South Carolina, working 40 hours a week and making $7.60 an hour. “I love what I do, but I don’t want to work for nothing. I want to work for something,” she says.

Continue reading »

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Nov 27

- Hamburger Chef Jamie Oliver Proves McDonald’s Burgers “Unfit for human consumption” (Political Blindspot, Aug 3, 2013):

Hamburger chef Jamie Oliver has won his long-fought battle against one of the largest fast food chains in the world – McDonalds. After Oliver showed how McDonald’s hamburgers are made, the franchise finally announced that it will change its recipe, and yet there was barely a peep about this in the mainstream, corporate media.

Continue reading »

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Nov 23

- McDonalds’ Latest Advice to its Peasant Employees: “Quit Complaining” and “Sing a Song” (Liberty, Blitzkrieg, Nov 20, 2013)

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Oct 21

- Hidden camera alleges to show animal abuse at McDonald’s supplier (The Globe And Mail, Oct 21, 2013):

Mercy for Animals Canada says hidden camera captured abusive treatment, cruel conditions for birds at Ku-Ku Farms and Creekside Grove Farms, which supplies chicks that lay eggs for McDonald’s Egg McMuffins. McDonald’s has not commented on the specific allegations but a spokeswomanhas said, “Abuse is never tolerated in our supply chain and McDonald’s has strict policies in place concerning the treatment of animals that our suppliers must adhere to at all times. We also work with our suppliers and outside experts to continuously improve our standards and practices, both within McDonald’s and across the industry”

- McDonald’s defends suppliers after graphic video of animal cruelty surfaces (The Globe And Mail, Oct 21, 2013):

“They’re so crammed inside those cages they can’t spread their wings, they can’t walk, they can’t turn around, they can’t engage in any of their natural behaviour,” said Stephane Perrais, director of operations with Mercy For Animals Canada.

“They spend one year of their miserable life in there, basically producing eggs and after that time period, they’re considered spent by the industry because their productivity is declined, and then they’re slaughtered.”

The group says the footage was taken by an undercover investigator who was hired as a farm worker by Ku-Ku Farms and Creekside Grove Farms for 10 weeks in May.

The video also shows dead hens rotting in the cages, and chicks being covered in feces.

Continue reading »

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Oct 07

- Health Ranger’s original forensic investigation of chicken nuggets replicated by scientists who get published in science journal (Natural News, Oct 5, 2013):

The Health Ranger’s forensic food investigation of Chicken McNuggets two months ago is making new waves across the industry. A new study published in the American Journal of Medicine appears to have been inspired by the Natural News publishing of photos revealing “strange fibers” in Chicken McNuggets, and it is now exploding across the mainstream media.

“Chicken Nuggets Contain Skin, Tissue, Blood Vessels and More,” blares one headline.

Another headline from The Atlantic says, “The Three Grossest Sentences You’ll Read About Chicken Nuggets Today.”

Continue reading »

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Aug 18

- McDonald’s Chicken McNuggets found to contain mysterious fibers, hair-like structures; Natural News Forensic Food Lab posts research photos, video (Natural News, Aug 16, 2013)

 

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Jul 16

- McDonald’s Math: You Can’t Survive Working for Us (Liberty Blitzkrieg, July 16, 2013)

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Jun 29

- How Many Calories Does A Dollar Buy? (ZeroHedge, June 29, 2013):

Whether you like it or not, America, the number of calories packed into fast-food eats are getting harder to ignore. McDonald’s, Subway and Panera Bread – and as of this week, Starbucks – have already begun voluntarily posting calorie counts on their menus, ahead of an anticipated federal mandate requiring all restaurants with more than 20 locations to do so. In the interest of openness and transparency, and as Marketwatch notes, assuming for a moment that you’re less worried about your waistline than about getting the most calories for the least amount of money, here are the highest-calorie menu items at 10 of the nation’s top fast-food restaurants offers the most bang for your buck.

Via MarketWatch,

#10 Panera Bread

* Steak and white cheddar on a French baguette, 980 calories

* $1 buys 112 calories

Panera has a lot of light, healthy-sounding items on its menus but the full steak and white cheddar on a French baguette isn’t among them, tallying 980 calories and 103 grams of carbs. That accounts for nearly half the USDA’s recommended daily intake of carbs. At $8.79, you’re getting a little more than one calorie per penny. Continue reading »

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Jun 04


YouTube Added: 31.05.2013

Description:

Overdue student loans reach record high, Barack Obama’s drone speech & 1.5 million people working at Mcdonald’s and Walmart combined! … Slavelandia!

Original release: 5/24/13.

www.TrendsJournal.com

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May 08

- McDonalds Hikes Japanese Burger Prices And Sales Slide; Now It’s India’s Turn (ZeroHedge, May 8, 2013):

Confirming that while Central Banks may have halted economic logic and reason indefinitely, supply and demand still have some relevance in the real world was today’s earlier news that in the aftermath of McDonalds’ 20% price hike of basic burgers in Japan three weeks ago, that the company’s Japanese same store sales tumbled by a whopping 3.7% in April, a major contributor for the miss in the expected global same store sales for April which came at -0.6%, below Wall Street expectations. One can only guess what the SSS drop would have been had MCD implemented the price hike at the start of the month. One can also guess if the increase in average price offset the drop in sales volume – we will know soon, but just to make doubly sure if what MCD loses in volume it makes up for in price, McDonalds announced that one month after the 20% price hike in Japan, its Indian franchise operator said it too would proceed with a price hike – the second one this year – amounting to 5-6%.

From Reuters:

An Indian franchise operator of McDonalds Corp  may increase prices for the second time this year, responding to rising inflation which, along with an economic slowdown, it expects to temper demand growth for at least the next 7 months.

The company, Hardcastle Restaurants, said on Tuesday it could raise prices by 5-6 percent. That follows a 5 percent hike after the government increased the service tax rate in February.

“There is pressure and it’s a tough environment, no doubt. But inflation is at 8-10 percent so we have to hike our prices,” said Amit Jatia, vice-chairman of Hardcastle Restaurants, which owns the McDonalds franchise for west and south India.

Pop quiz: does consumption increase when prices rise? For the S&P500, yes. In India, apparently not.

Consumer spending in India has taken a hit in the past three quarters as rising food prices, meager salary increases and the slowest Indian economic growth in a decade hurt buying appetites for clothes, cars and eating out.

With its 1.2 billion people and growing middle class, India is a large market for global chains, though for now most Indians cannot afford to eat regularly in western-style restaurants.

The burger chain said its same-store sales remained under pressure and although they would grow, the increase would not be at the 22 percent achieved in the fiscal year ended March 2012.

The burger chain plans capital spending of 5 billion-10 billion rupees ($92 million-$184 million) in India over the next 3-5 years, mostly for store expansion, Jatia said, adding India’s long-term consumption growth story remained intact.

McDonalds has 309 stores in the country.

In other news, with inflation rampant in the world’s second most populous country, the local citizens just can’t get enough of selling synthetic gold via synthetic CDOs such as the GLD ETF, if it means being able to buy actual physical gold at cheaper prices. Because remember: deflation is just inflation on the sidelines, and the Chairsatan can kill the sidelines in 15 minutes.

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Apr 24

- McDonald’s Hamburger Looks the Same…14 Years After Purchase! (Liberty Blitzkrieg, April 23, 2013):

I’ve heard rumors about this before, but figured it was just an urban legend.  Apparently not!  So Utah resident, David Whipple, originally decided he wanted to save a McDonald’s burger for a couple of months to see what would happen.  It didn’t decompose at all. Then he forgot about it in a coat pocket for a year or so until his wife accidentally found it.  Still no change.  So he decided to save it even longer.  Now, 14 years later, he has informed the world that amazingly it still looks the same.

From the Daily Mail:

A Utah man has unearthed a McDonald’s hamburger he bought in 1999 – and the sandwich looks exactly the same as the day it was first flipped.

David Whipple kept the fast food meal for a month to show friends how the preservative-packed hamburger would keep its composure.

‘My wife didn’t discover it until at least a year or two after that,’ he said. ‘And we pulled it out and said “oh my gosh. I can’t believe it looks the same way.”‘

However, even he was shocked to see that the hamburger still looks the same a whopping 14 years later.

The burger had no signs of mold, fungus or even a strange odor, the show’s hosts said. The only thing that had changed over the years was that the pickle had disintegrated.

Whipple, who still has the original receipt for the burger, said he now shows the sandwich to his grandchildren to encourage them to eat healthily.

Who needs canned beans, spam and freeze dried food when apparently all you need are Happy Meals?

Full article here.

In Liberty,
Mike

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Mar 17

- Two-year-old boy treated in hospital ‘after eating a used condom he found at McDonald’s’ (Daily Mail, March 14, 2013):

  • Anishi Spencer is seeking at least $50,000 in damages from the chain
  • She claims her toddler son found the condom on the floor of play area
  • He later coughed up a piece of rubber, and needed medical treatment

A mother is suing McDonald’s after she claimed her two-year-old son ate a used condom he found in the chain’s play area.

Anishi Spencer filed the suit – which seeks at least $50,000 in damages – on Wednesday.

She claims in the suit she visited the Chicago restaurant with sons Jonathan, then three, and Jacquel, two, on February 4, 2012, when they allegedly found the used condom on the play area floor of the outlet at Kezie Avenue.

She said son Jacquel then later coughed up a piece of the condom and both of her young children had to receive medical treatment.

Continue reading »

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Dec 23

- McDonald’s serving up ‘restructured meat technology’ – you want fries with that? (Natural News, Dec 22, 2012)

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Nov 08

… and we certainly do have more than one problem.

This is the ‘Greatest Depression’.


- Chart Of The Day: When $0.99 Becomes Unaffordable, We Have A Problem (ZeroHedge, Nov 8, 2012):

Earlier today, fast food juggernaut McDonalds reported same store sales for the month October. At -1.8%, this number was well below expectations of -1.1%, and a drop from September’s 1.9%. It was driven by a 2%+ drop in comp store sales across all locations: US, Europea and APMEA, with the US performing just as bad as Europe. Most importantly, this was the first monthly drop in MCD comp sales since March 2003! So our question is: at what point does the perpetually self-deluded US population finally admit to itself that when even 99 cent meals are no longer affordable, that this country has a problem?

Charting the last 4 years of McD sales, and eagerly looking forward to 4 more years.

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Aug 02

- ‘End of capitalism’: Bolivia to expel Coca-Cola in wake of 2012 Mayan ‘apocalypse’ (RT, Aug 1, 2012):

In a symbolic rejection of US capitalism, Bolivia announced it will expel the Coca-Cola Company from the country at the end of the Mayan calendar. This will mark the end of capitalism and usher in a new era of equality, the Bolivian govt says.

“December 21 of 2012 will be the end of egoism and division. December 21 should be the end of Coca-Cola,” Bolivian foreign minister David Choquehuanca decreed, with bombast worthy of a viral marketing campaign.

The coming ‘end’ of the Mayan lunar calendar on December 21 of this year has sparked widespread doomsaying of an impending apocalypse. But Choquehuanca argued differently, claiming it will be the end of days for capitalism, not the planet.

“The planets will align for the first time in 26,000 years and this is the end of capitalism and the beginning of communitarianism,”
said Choquehuanca as quoted by Venezuelan newspaper El Periodiquito.

Continue reading »

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Jul 01

See also:

- Why You Should Avoid Fast Food At All Costs

- Dr. Mercola: What’s in the Non-Chicken Half of the McNugget?

- Study: Dangerous Chemicals in Food Wrappers Migrate Into Food

- What’s in Fast Food Chicken? Hint: It’s NOT Chicken

- Junk Food-Addicted Rats Chose To Starve Themselves Rather Than Eat Healthy Food


- Study of the Day: See Big Mac, Want Big Mac (The Atlantic, June 26, 2012):

PROBLEM: Though previous studies have predictably shown that food advertisements make people think of eating, little research has been done to understand how the brain responds to such visual cues and what feelings they elicit.

METHODOLOGY: University of Southern California researchers led by Kathleen Page used functional magnetic resonance imaging to measure the neurological responses of 13 obese, Hispanic women ages 15 to 25 and see if food reminders trigger hunger and cravings. They chose women for their known responsiveness to food cues and Hispanics because of the high risk of obesity and type 2 diabetes in their community.

RESULTS: Viewing images of high-fat food items stimulated the appetite and reward centers in the respondents’ brains. Interestingly, taking in glucose and fructose through sweetened drinks while inspecting the pictures also led to a desire for savory foods. Continue reading »

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Jan 23

From the article:

“This is all part of the vaccine eugenics agenda, of course, which specifically targets minorities and low-income families.”


- Health insurance company preys upon the poor with junk food reward program for vaccinating your baby (Natural News, Jan. 23, 2012):

“Will vaccinate my baby for food!” That seems to be the goal of a program launched last year by the UnitedHealthcare health insurance company of Michigan. It has resorted to enticing parents with junk food to convince them to inject their infants with potentially deadly vaccines containing brain-damaging chemicals. This has been revealed in a letter acquired by NaturalNews and signed by Stephanie Esters, a vaccine-pushing RN who works for UnitedHealthcare.

The letter declares “Get a FREE $20 McDonalds, Rite Aid, Target or Meijer Gift Card when your child gets recommended shots before their second birthday.” It even goes on to offer a “FREE ride to the doctor” for those who are so poor that they don’t own cars.

Childhood vaccines, of course, are loaded with extremely toxic chemical adjuvants — chemicals designed to cause neurological inflammation in order to invoke an immunological reaction. Vaccines also contain both mercury and aluminum, both of which are highly toxic brain poisons. This is why many children who are injected with such vaccines become autistic virtually overnight (their brains are poisoned beyond their biological threshold).

Continue reading »

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Dec 26


YouTube Added: 06.07.2011

- McDonald’s Failure In Bolivia (Global Post, Nov. 1, 2011)

It’s the country that turned its back on McDonald’s.

The fast food giant added the traditional llajwa sauce to its classic patties, but still Bolivians weren’t conviced.

So after five years, McDonald’s closed its eight branches and left the country in 2002.

Now a new documentary, ”¿Por qué quebró McDonald’s en Bolivia?”, explores why McDonald’s failed. Filmmaker Fernando Martinez focuses on social and cultural aspects to explain the company’s lack of success. ”Culture beat a transnational, globalized world,” he said.

Watch the trailer above.

And for comparison’s sake, here are numbers from the film on McDonald’s reach throughout South America, courtesy of the BBC.

  • Argentina: 192
  • Brazil: 480
  • Chile: 55
  • Colombia: 97
  • Ecuador: 19
  • Paraguay: 7
  • Peru: 20
  • Uruguay: 19
  • Venezuela: 180

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Dec 21

And we know what will happen to terrorists!

- Top Constitutional Expert: ‘President Obama Says That He Can Kill You On His Own Discretion’: Without Charge Or Trial (Video)

- ‘Indefinite Detention’ For American Citizens: Congress Passes $662 Billion National Defense Authorization Act – White House Drops Veto Treat



This recent investigation of a McDonald’s egg supplier is an example of the type of activism the FBI calls terrorism. YouTube

- FBI Says Activists Who Investigate Factory Farms Can Be Prosecuted as Terrorists (Green Is The New Red, Dec. 20, 2011):

The FBI Joint Terrorism Task Force has kept files on activists who expose animal welfare abuses on factory farms and recommended prosecuting them as terrorists, according to a new document uncovered through the Freedom of Information Act.

This new information comes as the Center for Constitutional Rights has filed a lawsuit challenging the Animal Enterprise Terrorism Act (AETA) as unconstitutional because its vague wording has had a chilling effect on political activism. This document adds to the evidence demonstrating that the AETA goes far beyond property destruction, as its supporters claim.

The 2003 FBI file details the work of several animal rights activists who used undercover investigation to document repeated animal welfare violations. The FBI special agent who authored the report said they “illegally entered buildings owned by [redacted] Farm… and videotaped conditions of animals.”

The animal activists caused “economic loss” to businesses, the FBI says. And they also openly rescued several animals from the abusive conditions. This was not done covertly in the style of underground groups like the Animal Liberation Front — it was an act of non-violent civil disobedience and, as the FBI agent notes, the activists distributed press releases and conducted media interviews taking responsibility for their actions.

Based on these acts — trespassing in order to photograph and videotape abuses on factory farms — the agent concludes there “is a reasonable indication” that the activists “have violated the Animal Enterprise Terrorism Act, 18 USC Section 43 (a).”

The file was uncovered through a FOIA request by Ryan Shapiro, who is one of the activists mentioned. The file is available for download here. [Please note that this document has additional redactions in order to protect the identities of the other activists, at their request.] Shapiro is now a doctoral candidate at MIT.

Click here to view the FBI document.

“It is deeply sobering to see one’s name in an FBI file proposing terrorism charges,” he said in an email. “It is even more sobering to realize the supposedly terroristic activities in question are merely exposing the horrific cruelty of factory farms, educating the public about what goes on behind those closed doors, and openly rescuing a few animals from one of those farms as an act of civil disobedience.”

Continue reading »

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Jul 09

- 15 Food Companies That Serve You ‘Wood’ (The Street):

NEW YORK (TheStreet) — Are you getting what you pay for on your plate?

The recent class-action lawsuit brought against Taco Bell raised questions about the quality of food many Americans eat each day.

Chief among those concerns is the use of cellulose (read: wood pulp), an extender whose use in a roster of food products, from crackers and ice creams to puddings and baked goods, is now being exposed. What you’re actually paying for — and consuming — may be surprising.

Cellulose is virgin wood pulp that has been processed and manufactured to different lengths for functionality, though use of it and its variant forms (cellulose gum, powdered cellulose, microcrystalline cellulose, etc.) is deemed safe for human consumption, according to the FDA, which regulates most food industry products. The government agency sets no limit on the amount of cellulose that can be used in food products meant for human consumption. The USDA, which regulates meats, has set a limit of 3.5% on the use of cellulose, since fiber in meat products cannot be recognized nutritionally.

“As commodity prices continue to rally and the cost of imported materials impacts earnings, we expect to see increasing use of surrogate products within food items. Cellulose is certainly in higher demand and we expect this to continue,” Michael A. Yoshikami, chief investment strategist at YCMNet Advisors, told TheStreet.

Continue reading »

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May 26

Related info:

- US Food Stamp Recipients Hit New Record – 400 Americans Account For 10% Of ALL Capital Gains


- Food Inflation to Quicken as Nestle, McDonald’s Lift Prices (Bloomberg, May 25, 2011):

U.S. food-price inflation may top the government’s forecast as higher crop, meat, dairy and energy costs lead companies including Nestle SA, McDonald’s Corp. (MCD) and Whole Foods Market Inc. (WFMI) to boost prices.

Retail-food prices will jump more than the U.S. Department of Agriculture’s estimate of 3 percent to 4 percent this year, said Chad E. Hart, an economist at Iowa State University in Ames. Companies will pass along more of their higher costs through year-end, said Bill Lapp, a former ConAgra Foods Inc. chief economist.

Groceries and restaurant meals rose 2.4 percent in the four months through April, the most to start a year since 1990, government data show. During the period, rice, wheat and milk futures touched the highest levels since 2008, and retail beef reached a record. Yesterday, J.M. Smucker Co. announced an 11 percent price increase for Folgers coffee, the best-selling U.S. brand, after the cost of beans almost doubled in a year.

“It’s going to be a tough year” for U.S. shoppers, said Lapp, who is president of Advanced Economic Solutions, an agriculture consultant in Omaha, Nebraska. “You’re looking at an economy where a lot of consumers are under some serious pressure from food and fuel costs.”

Continue reading »

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Feb 04


Added: 2. February 2011

HELSINKI — A group calling itself the Food Liberation Army has claimed responsibility for “kidnapping” a statue of the McDonald’s food chain mascot Ronald McDonald and has threatened to “execute” the figure if their demands are not met.

The group posted a video on YouTube where balaclava-clad “terrorists”, holding the clown statue with a bag over its head, demanded that the world’s largest food chain answer questions about its corporate responsibility and food production.

“We love burgers, fries and McDonald’s, but we can no longer watch in silence as the food we love is being destroyed and brought to shame because of greed and indifference,” one of the “terrorists” said, speaking in Finnish.

Continue reading »

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Jan 16

Do you put dimethylpolysiloxane, an anti-foaming agent made of silicone, in your chicken dishes? How about tertiary butylhydroquinone (TBHQ), a chemical preservative so deadly just five grams can kill you?

These are just two of the ingredients in a McDonald’s Chicken McNugget. Only 50 percent of a McNugget is actually chicken. The other half includes corn derivatives, sugars, leavening agents and completely synthetic ingredients.

Continue reading »

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Nov 14

Department of Health putting fast food companies at heart of policy on obesity, alcohol and diet-related disease


McDonald’s and other food companies will help write policy on obesity and diet-related diseases. Photograph: Murdo Macleod for the Guardian

The Department of Health is putting the fast food companies McDonald’s and KFC and processed food and drink manufacturers such as PepsiCo, Kellogg’s, Unilever, Mars and Diageo at the heart of writing government policy on obesity, alcohol and diet-related disease, the Guardian has learned.

In an overhaul of public health, said by campaign groups to be the equivalent of handing smoking policy over to the tobacco industry, health secretary Andrew Lansley has set up five “responsibility deal” networks with business, co-chaired by ministers, to come up with policies. Some of these are expected to be used in the public health white paper due in the next month.

The groups are dominated by food and alcohol industry members, who have been invited to suggest measures to tackle public health crises. Working alongside them are public interest health and consumer groups including Which?, Cancer Research UK and the Faculty of Public Health. The alcohol responsibility deal network is chaired by the head of the lobby group the Wine and Spirit Trade Association. The food network to tackle diet and health problems includes processed food manufacturers, fast food companies, and Compass, the catering company famously pilloried by Jamie Oliver for its school menus of turkey twizzlers. The food deal’s sub-group on calories is chaired by PepsiCo, owner of Walkers crisps.

Continue reading »

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Oct 30

Former franchise manager says he was forced to sample food products to ensure standards remained high


A former McDonalds franchise manager in Brazil was awarded $17,500 for his weight gain while working there. Photograph: Frank Baron for the Guardian

A Brazilian court has ordered McDonald’s to pay a former franchise manager $17,500 (£11,000) because he gained 29.5kg (4st 9lbs) while working there for 12 years.

The 32-year-old man said he was forced to sample food products each day to ensure that standards remained high because McDonald’s hired “mystery clients” to visit branches randomly and report on the food, service and cleanliness.

The unnamed man also said McDonald’s offered free lunches to employees.

The ruling against McDonald’s was signed on Tuesday by a judge in Porto Alegre.

Continue reading »

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Sep 17

I would prefer: ‘I Was Addicted To It’ (MSG, Aspartame etc.)

Article in German by F. William Engdahl:

- Junk Food macht genauso süchtig wie Heroin

“Junk food as addictive as heroin or cocaine”


Unhappy meals: American doctors’ TV ad features a corpse holding a hamburger and the line ‘I was lovin’ it’. McDonald’s, which has thrived in the recession, isn’t laughing


McDonald’s fast food is graphically linked to health problems in this ad from a doctors’ group urging viewers: ‘Tonight, make it vegetarian ‘

It is an image to sap the flabbiest of appetites. An overweight, middle-aged man lies dead on a mortuary trolley, with a woman weeping over his body. The corpse’s cold hand still clutches a half-eaten McDonald’s hamburger.

A hard-hitting US television commercial bankrolled by a Washington-based medical group has infuriated McDonald’s by taking an unusually direct shot at the world’s biggest fast-food chain this week, using a scene filmed in a mortuary followed by a shot of the brand’s golden arches logo and a strapline declaring: “I was lovin’ it.”

The line is a provocative twist on McDonald’s long-standing advertising slogan, “I’m lovin’ it” and a voiceover intones: “High cholesterol, high blood pressure, heart attacks. Tonight, make it vegetarian.”

Continue reading »

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Jun 23

‘McDonald’s use of these techniques raises troubling questions, for health professionals, parents, and policy makers.’

MCDONALDS/
Slammed: U.S. consumer group says using popular characters to promote unhealthy food is ‘creepy and predatory’

As far as many children are concerned, they are the most appealing things on the menu.

But not everyone is so keen on the merchandising toys used by McDonald’s to entice youngsters to buy its Happy Meals.

A powerful American consumer group is threatening a lawsuit and has given the chain 30 days to drop the ‘creepy and predatory’ ploy it says undermines the efforts of parents to encourage a healthy diet.

The merchandise, which is also given to customers in Britain, includes toys related to the latest Shrek movie. Earlier this year it also had tie-ups with Alvin and the Chipmunks and Scooby Doo.

The Centre for Science in the Public Interest says using the items to promote its Happy Meals is ‘unfair, deceptive and illegal’ under American state laws. Continue reading »

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