Hey, it’s just art!
From the article:
Ford argues that his solution is no more shocking than existing food production techniques. “The realities of the existing systems of production are just as shocking,” he told Wired.co.uk, “but they are hidden behind the sentimental guise of traditional farming scenes that we as consumers hold in our minds and see on our food packaging.”
And he is spot-on. (Watch the video!):
– Food Project Proposes Matrix-Style Vertical Chicken Farms (Wired, Feb. 15, 2012):
Architecture student André Ford has proposed a new system for the mass production of chicken that removes the birds’ cerebral cortex so that they don’t experience the horrors of being packed together tightly in vertical farms.
Each year, the UK raises and kills around 800 million broiler chickens for their meat. These creatures are grown in vast sheds with no natural light over the course of six to seven weeks. They are bred to grow particularly quickly and often die because their hearts and lungs cannot keep up with their body’s rapid growth.