Jun 04

Related info:

Chinese Teenager Sells His Kidney To Buy iPad2 And iPhone


In a recently screened BBC documentary, UK neuroscientists suggested that the brains of Apple devotees are stimulated by Apple imagery in the same way that the brains of religious people are stimulated by religious imagery.

People have often talked about “the cult of Apple”, and if a recent BBC TV documentary is to be believed, there could be something in it.

The program, Secrets of the Superbrands, looks at why technology megabrands such as Apple, Facebook and Twitter have become so popular and such a big part of many people’s lives.

Continue reading »

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Aug 02

Advertising billboards similar to those seen in the film Minority Report, which can recognise passers-by, target them with customised adverts and even use their names, are being developed by computer engineers.

minority-report-style-advertising-billboards-to-target-consumers
The billboards being developed by NEC, the Japanese technology, company also use facial recognition software as seen in the movie.

Researchers at IBM have revealed they are working on technology which will lead to consumers being shown tailor made adverts that reflect their personal interests.

Digital advertising screens are already appearing in train stations, on bus stops and on the sides of buildings, but currently they only show generic adverts for a handful of products.

The new advertising hoardings will behave like those in the film Minority Report, starring Tom Cruise, in which Cruise’s character is confronted with digital signs that call out his name as he walks through a futuristic shopping mall.

“John Anderton. You could use a Guinness right about now,” one billboard announces as he walks past.

IBM claims that its technology will help prevent consumers from being subjected to a barrage of irritating advertising because they will only be shown adverts for products that are relevant to them.

The system works by using the same kind of wireless technology tags found in Oyster Cards – the travel cards used on the London Underground.

These tags, which are known as RFID chips are increasingly also being incorporated into credit cards and onto mobile phones.

By encoding these chips with information about the individual, digital advertising boards could identify a person as they pass by and show them an advert according to what is known about their shopping habits and personal preferences.

Brian Innes, a research scientist at IBM’s innovation laboratories in Hursley, near Winchester, said: “In Minority Report, the billboards recognise passers-by and play adverts that are specific for the individual.

“In the film, the billboards rely on scanning the person’s eyeball, but we are using RFID technology that people are carrying around with them, so they can have a tailor made message.” Continue reading »

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Jun 25

sam

Couldn’t believe my Eyes!

Walked into Sam’s Club in SBY today at noon with mother,wife and kids.

There was a table in the entry where they check your club card and faster than I could get my card back in my wallet an employee was handing my two daughters actual prescription pill bottles with candy packed in them. What the …???

Now my 3 year old thinks all prescription pill bottles are just tasty snacks…

What in the world are they thinking over there?

sam1

There will be some calls on Monday morning from SBY to Arkansas to be sure.
I’m pissed, really pissed, what kind of pharmacy marketing is this…???

Posted by Joe Albero
Sunday, June 21, 2009

Source: SBYNEWS

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