IT’S been a long time since Daymond John stood on a street corner in Queens, New York, with a few dozen hats in hand and little more than the moral support of some childhood friends.
Yet, sitting in his spacious 10th floor office in Manhattan’s garment district, the American entrepreneur and investor speaks fondly of those early years spent peddling his handmade creations in his childhood neighbourhood, saying that’s where he originally found “real proof of concept”.
Today, John is the founder, CEO and president of FUBU, or “For Us, By Us,” the urban clothing company he started in 1992 — now a $US6 billion brand.
But it took John some unconventional moves to get there. Continue reading »