Feb 05

Coffee Company Responds To Starbucks, Pledges To Hire 10,000 Veterans:

Shortly after Starbucks CEO Howard Schultz penned a letter in which he promised to hire 10,000 refugees over the next five years in the aftermath of Trump’s immigration executive order, a veteran-run coffee company has issued a rejoinder to Starbucks, promising to hire 10,000 veterans itself according to Fox News.

Black Rifle Coffee Company, or BRCC, which describes itself as a “premium small-batch, roast to order, veteran owned and operated coffee company” responded to Starbucks – or “Hipsterbucks” as they call the global coffee chain – announcing a pledge via Instagram to hire 10,000 veterans. This is what CEO Evan Hafer tweeted on Wednesday.

The company’s announcement was greeted on Twitter, especially by those who viewed Starbucks’ announcement as hypocritical: Continue reading »

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