“America’s Army” is a video game developed in part by the US Army to lure potential recruits. (Photo: techtarget.com)
In May of 2002, the United States Army invaded E3, the annual video game convention held in Los Angeles. At the city’s Convention Center, young game enthusiasts mixed with camouflaged soldiers, Humvees and a small tank parked near the entrance. Thundering helicopter sound effects drew the curious to the Army’s interactive display, where a giant video screen flashed the words “Empower yourself. Defend America … You will be a soldier.”(1)
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