Apr 29

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Full article here:

The Full Story Behind Bloomberg’s Attempt To “Unmask” Zero Hedge:

Over the years, Zero Hedge has proven to be a magnet for media attention.

It started years ago with a NY Magazine article published in September 2009 which first “unmasked” the people behind Zero Hedge with the “The Dow Zero Insurgency: The nothing-can-be-believed chaos of the financial crisis created a golden opportunity for a blog run by a mysterious ex-hedge-funder with a dodgy past and conspiracy theories to burn” in which we were presented as a bunch of “conspiracy theory” tin foil hat paranoid loons.

We are ok with being typecast as “conspiracy theorists” as these “theories” tend to become “conspiracy fact” months to years later.

Others, such as “academics who defend Wall Street to reap rewards” had taken on a different approach, accusing the website of being a “Russian information operation”, supporting pro-Russian interests, which allegedly involved KGB and even Putin ties, simply because we refused to follow the pro-US script. We are certainly ok with being the object of other’s conspiracy theories, in this case completely false ones since we have never been in contact with anyone in Russia, or the US, or any government for that matter. We have also never accepted a dollar of outside funding from either public or private organization – we have prided ourselves in our financial independence because we have been profitable since inception.

Which brings us to the latest “outing” of Zero Hedge, this time from none other than Bloomberg which this morning leads with “Unmasking the Men Behind Zero Hedge, Wall Street’s Renegade Blog” in which it makes the tacit admission that “Bloomberg LP competes with Zero Hedge in providing financial news and information.”

To an extent we were surprised, because while much of the “information” Bloomberg claims it reveals could have been discovered by anyone with a cursory 30 second google search, this time the accusation lobbed at Zero Hedge by Bloomberg was a new one: that we are capitalists who seek to generate profits and who have expectations from our employees.

This comes from a media organization which caters to Wall Street and is run by one of the wealthiest people in the world.

Underlying the entire Bloomberg article is disclosure based on a former employee at Zero Hedge.

Traditionally we don’t reply to such media stories but in this case we’ll make an exception as there is a substantial amount of information Bloomberg has purposefully failed to add.

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As for what we actually do, we find it surprising that someone needs an explanation: after all all our content hits the website as soon as it is published and is immediately vetted by all our readers. Indeed, as we have said from day one, the content should speak for itself, disintermediated from the messenger, which ultimately is the whole point. We believe that our readers agree with us.

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Incidentally, the chart above may explain why none other than our “competitor” Bloomberg decided it was its mission to voice a grievance of a disgruntled former employee who admitted it was his intention to “destroy” Zero Hedge.

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