In 2002 (Source)
– Maserati Sales Tumble 43% (ZeroHedge, March 17, 2015):
Just blame it on the weather, because everyone knows no self-respecting 1%-er would be caught dead driving (or being driven) to their nearest Maserati dealership in their snow-ploughing $100K Range Rover, when it is snowing outside. In the middle of winter.
End result: only 481 Maseratis were sold in all of the US in February, a plunge of 43% from a year ago (following a 20% drop in January) back when it was the Polar Vortex’s fault that Q1 2014 GDP went from an initially forecasted 3.5%, to -2.5%.
But this time the snow is different.