The same government that ‘forgot’ to distribute potassium iodide pills to its people now reminds everybody to stock up toilet paper.
– Japan rolls out campaign to stockpile toilet paper (AP, Sep 1, 2014):
TOKYO — A message Japan began delivering Monday is a bit unusual, but true enough: Don’t wait until it’s too late to think about toilet paper.
The government and paper companies kicked off a “Let’s stockpile toilet paper!” campaign to mark Disaster Prevention Day, warning of a possible crisis because nearly half of the supply comes from one of Japan’s most earthquake-prone areas.
Officials said people immediately think of food and water as emergency supplies, but easily forget toilet paper, and get desperate when it’s too late.
“After running out of toilet paper, people start using tissue, and that could clog up precious workable toilets,” said Toshiyuki Hashimoto, an industry ministry official in charge of paper products.
As part of the campaign, makers are offering a tightly rolled, 150-meter- (490-foot-) long, single-layer toilet paper that lasts more than twice as long as a regular roll.